At JD High Country Outfitters the quality of our goods is of the utmost importance, and with that in mind, we carry only the best brands in our store, and at our partner locations.
KjusIt all began more than 10 years ago with a bold vision: “We will develop the world’s best skiwear. With our experience from the world of ski racing. And using the most advanced fabrics. Designed to meet the highest requirements of passionate skiers.” The pioneering spirit of the first hour has resulted in a philosophy which challenges the KJUS team every day. Moving the boundaries of possibility. More innovative, more ergonomic and more lightweight, this is the motto of Didi Serena, CEO and mentor of the KJUS brand. Today KJUS stands for extraordinary design, outstanding quality and maximum performance. Its unique cut and use of high-quality stretch fabrics offer the greatest possible freedom of movement. Every part of the KJUS ski, golf and outdoor collection reflects its passion for sports. They set new standards and underscore the KJUS Performance Lifestyle.
GregoryAt age 14 Wayne Gregory designed his first backpack as part of a Boy Scout project. Shortly after this experience he met Andy Drollinger, the founder of San Diego California Adventure 16, at a boy scout camporee. Andy was impressed with Wayne's design and over the next few years Wayne could be found hanging around the Adventure 16 factory, buying raw materials and tinkering with a variety of backpack ideas. He soon became the young companies second employee. In 1970, Wayne started his first company, Sunbird, with a goal to produce advanced external frame packs. Unhappy with the limitations of externals, he dissolved the company in 1973 and began working as a freelance designer (sleeping bags, tents, and technical apparel) for a number of companies in the newly emerging outdoor specialty industry. Intrigued with new directions in soft packs and internal frame concepts he decided it was time to get back to his first love, designing backpacks, and in 1977 Wayne founded Gregory Mountain Products in San Diego, California.
ZeissThe workshop for precision mechanics and optics opened by Carl Zeiss in Jena in 1846 already enjoyed a sustained period of prosperity during its early years. On the basis of Ernst Abbe’s outstanding scientific achievements, a global player in the field of optics gradually evolved. This period of success continued for a century. The enforced partition of Germany as a result of World War II led to two Zeiss companies, one in the West and one in the East. With the political changes taking place in the former East Germany in 1989/90, the two competitors reunited to form a single company in 1990. Reunited, Carl Zeiss became stronger than ever before in its eventful history. Today, the company looks to the future with optimism and anticipation.
BenchmadeIt’s not just a knife. It’s a Benchmade. For two decades Benchmade has been committed to designing and manufacturing world-class sports cutlery and edged tools. We continually strive to manufacture high quality products that will deliver superior performance and provide great value for our customers. Whether you are using a Griptilian™ as a basic cutting tool or one of our professional grade rescue hooks to perform a quick cut in an emergency situation, you can count on your Benchmade to get the job done.
OptimusGas stoves are simplest. Many people who cook in the outdoors choose a gas stove because of its simplicity. You don’t have to fill it with fuel, it’s quick to light, and easy to control. A multi-fuel stove, as the name implies, gives you the flexibility of using different fuels. A white gasoline stove in an ultra classic lightweight design gives you the performance you need at high altitudes.
AtomicEvery Atomic product is embroiled with the passion with which all Atomic employees live and breathe the sport – as active skiers on the piste or working at the factory itself. Every Atomic product symbolizes the drive to improve on the tried and tested every day with innovative designs. Atomic is based in Altenmarkt/Austria right in the heart of the Alps. Each new development can be tested on some of the world's most challenging pistes – within a stone's throw of the factory. The secret to Atomic's success lies in over 50 years of experience in skiing. The company dates back to 1955, when Alois Rohrmoser constructed the first skis. Atomic is now a technological market leader in terms of both its environmentally friendly production methods and its innovative products.
NautilusWhen you purchase a Nautilus fly fishing reel you take ownership of the finest reel on the market, and your confidence in the product is backed by 180 years of family tradition and excellence. Enjoy your days on the water and catch a few fish, or just take in the moment. When the time comes to rely on your tackle, get back to your daydreaming and let our reels work for you.
ThermarestFor over 40 years Therm-a-Rest has pursued a single mission to provide the best nights under the stars. No engineer can sit alone and proclaim a design innovative. True innovation is defined by consensus, in the field, by thousands—if not millions—of customers. Our focus on delivering that level of performance has allowed a number of our products to attain such a level of recognition over the last 35 years. Driven by the need to get a better night’s sleep outdoors, founders of Cascade Designs invent the revolutionary self-inflating Therm-a-Rest® mattress. The lightweight, portable mattress allows mountain climbers and outdoor enthusiasts to sleep better in warmth and comfort.
SalomonSalomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Driven by passion for skiing and design innovation, Francois Salomon and his son George designed and perfected many of the first modern ski bindings.
ArborwearWe started as arborists — folks that take care of trees. Back then, there were two types of pants for tree work: canvas work pants or rock climbing pants. Canvas pants were too stiff, never fit very well and restricted our movement. Rock climbing pants on the other hand, allowed free movement, but sure didn't hold up well to tree work… Not to mention they cost an arm and a leg. Our solution was to marry the two and make a comfortable canvas work pant that you could actually move in. A pant that fit well, held up on the job, and cost less than a case of bar oil. After many prototypes and on-the-job testing, we finally made some things we liked. Truth is, we found other folks liked them too — not just arborists. The features that make our clothes great for tree work are the same for any demanding work environment or lifestyle. We're not about bells and whistles… just the necessities that work. Making honest, hardworking clothing remains our passion. Each of our innovative, free-moving designs are made using heavy-duty fabrics. We don't test our clothes in some fancy lab…. But personally from the tops of trees to dragging brush on the ground. The result is something you can trust day in and day out. Put yours to the test the same way we do — one leg at a time.
AventuraAventura Clothing is helping the Earth... One garment at a time with organic and eco-friendly clothing designed for women. Choose from a variety of tops and bottoms in organic cotton, bamboo blends and recycled polyester. Shop our collection of dresses, skirts, shirts, tanks, burnouts, hoodies, shorts, pants, capris and swimwear.
NikwaxNikwax manufactures high quality cleaning and waterproofing products. Nikwax prolongs the life and enhances the performance of clothing, footwear & equipment.
SimmsSimms is a fishing company. We have enjoyed success by staying true to the original vision of our company by building the highest quality products to keep our customers dry, comfortable and protected from the elements in any fishing conditions. We work with the very best materials suppliers in the world in our commitment to make high performance, technical clothing and outerwear.
Scott Fly RodsCan a fly rod have a soul? That might be pushing it, but a fly rod can have a difference, and that difference can change the way we feel about our fishing and even the way we fish. At Scott, we’ve spent over thirty-five years working to perfect the design, craftsmanship and performance of fly rods. Along this journey, we’ve developed a way of doing things that we call The Scott Difference. It’s focused on handcrafting every rod we sell. It’s driven by our love of the sport, the places it takes us, and the people we meet along the way. It’s about striving to make the ultimate fishing tools. Tools perfectly suited to their fishing applications.
PowerPotThe PowerPot is a thermoelectric generator, so it converts any heat source directly into power that charges your USB handheld device. Add water to the PowerPot and place it over a heat source. Plug in your device (don't worry, the cord is flame-resistant!) and it'll charge just as fast as it does from a standard outlet. Heat the pot over a stove, campfire, wood stove, propane/butane heat source, home range, or even a hot spring! Perfect for backpackers, hunters, and zombie apocalypse preppers.
MarkerIn 1952, skiing pioneer and innovator Hannes Marker founded the Marker ski binding company and introduced the first commercially successful releasable ski binding. What followed over the years were many changes, evolutions and market firsts; such as the Simplex Toe; Rotomat Heel; Active AFD; Stainless steel, AFD; Mechanically Operating Toe Cups; Twincam; Full Spectrum; Biometric; and revolutionary performance interface systems like Selective Control and new Piston Control.
SwarovskiAll over the world, enthusiastic hunters, nature observers and birdwatchers, and those people who wish to make their travel and leisure activities unforgettable by gaining an individual perspective through high-quality long-range optics, place their trust in the long tradition and uncompromising quality of equipment by SWAROVSKI OPTIK.
KaenonDerived from a Polynesian word meaning free, Kaenon(pronounced: KAY-nun) was founded in 2001 by two brothers who wanted to create a better sunglass. Unsatisfied with the sunglasses that were available on the market, they developed a proprietary polarized lens and wrapped it in unique frame styles and color treatments to match their active lifestyles. The sunglasses Kaenon created were quickly adopted by world-class athletes ranging from sailing to golf, from baseball to fishing. However, unlike other sport sunglass brands available at the time, athletes did not remove their sunglasses as they left the field. They discovered that, for the first time, their “lifestyle” sunglass performed just as well as their previously worn “sport performance” sunglass, both on and off the field of play. With roots deep in the world of competitive sailing, we continue to expand the Kaenon ethos into nearly every active sport and lifestyle movement, providing the perfect blend of comfort, protection, style and clarity to those who seek to live their lives free of compromise.
KastleKÄSTLE is an Austrian company based in the heart of the Alps. We are a small tribe of life-long skiers with extensive experience in the ski manufacturing industry. We came together because we share a passion for skiing and a desire to build the world’s best ski systems. Quality is our most important priority. Quality has two meanings to us: first, functional and performance-oriented product development; second, respectful and sustainable relationships with our partners and the mountains. Our products are uncompromisingly built to the highest standards. We strip away the gimmicks and gizmos that plague many skis and focus on functional technology. The result: advanced and elegant ski designs that deliver uncompromising performance.
C.F. BurkheimerOur fly trout rods are light in hand, and heavy in performance. If they don’t cast 80 feet with good turnover right after they dropped a fly on a quarter at 25, they’re not Burkheimer’s. We want to build you a rod that you’re proud to fish with, because you deserve it, and the trout deserve it. We don’t have a “FastX3″ series, or a “Power Enhancement Taper”, that’s not the Burkheimer way. We build stunningly beautiful rods with superb performance, because that’s what the situation demands.
ColemanW.C. Coleman could see the light for the darkness. The young salesman was taking a stroll after a hard day’s work selling typewriters, and spotted a new type of lamplight in a drugstore window in Brockton, Alabama. This new light burned with a strong, steady white flame and was fueled by gasoline. The standard lamp of the era burned kerosene and produced a smoky, flickering, yellowish light. W.C. was stricken with very poor eyesight, and was very interested in this new, steady white light that enabled him to read even the smallest print in books and on medicine bottles. Coleman saw potential in the new light, and through his vision a new company was born that would put America’s farms and ranches in a new light, and would eventually make his name synonymous with outdoor fun.
Sage Fly FishingAt Sage, every piece of angling equipment we make is designed, tested and hand built with one goal in mind: Maximum Fishability. It’s a term we came up with a few years back to describe the kind of performance that helps you cast better, fish more effectively and have more fun. In short, every Sage rod, reel and line is specifically designed to help you make the most of your precious time on the water.
High Country FliesHigh Country Flies - Jackson Hole’s preferred fly shop. Established in 1974, HCF has been serving the needs of anglers in one of the great fly fishing Meccas of the world for four decades. Our longevity is the result of consistently offering the finest products in the industry, combined with an emphasis on knowledgeable staff and excellent customer service.
UmpquaIn the early 70’s Umpqua Feather Merchants revolutionized the way business was done in the fly fishing industry, particularly in regard to the most indispensable piece of equipment used by every fly fisher...their flies! Few anglers today are aware of the impact Umpqua Feather Merchants has had on their enjoyment of the sport of fly fishing.
SpyderSpyder is obsessed with engineering superior skiwear to keep you dry, comfortable and warm on the slopes. Rigorously tested by top athletes, Spyder embodies a passion for performance-the same passion driving you to your next adrenaline rush.
BemanBeman is considered one of the world’s preeminent innovators of carbon arrow technology. Beman continues at the forefront of the industry by developing new methods and processes for ever improving their products. Beman arrows are used by pros and sportsmen alike for their prefect balance of speed, durability, consistency, strength, and value. With the introduction of ViBrake™, Vibration Dampening Nocks and Inserts, Beman arrows are more innovative and accurate than ever.
Light My FireOur lives have become digital, time efficient, mobile and programmed. Yet when we dream, we dream of candlelight and romance, campfires and freedom, bonfires and celebrations. Everyone longs for fire. Fire is life. We sell fire. We develop unique, low-tech, premium quality outdoor products with the design, color and function that make them just as attractive to use in the city as in the wild.
Scientific AnglerThroughout our 60 year history, Scientific Anglers has consistently set the standard in premier fly-fishing. From inventing the contemporary floating fly line more than 50 years ago to our specialty core construction and patented AST and Sharkskin technologies we continue to transform and modernize the sport. Our angling scientists and design team work in partnership with fly-fishing legends to develop cutting-edge technologies and ultimate fly line designs to boost your fly-fishing experience to the extreme. Whether you are just beginning or an experienced angler our equipment is designed to give you optimum performance with every cast.
CroakiesIn 1977 a local ski patrolman from Jackson Hole Mountain Resort in Wyoming, came up with an idea for an eyewear retainer that would grip his shades through all kinds of alpine adventures. Using an old wetsuit, some sharp scissors, and good old American ingenuity, he made the first pair of eyewear retainers. The ingenious device was based on the design of a Chinese finger trap and it quickly became a hit with all of the patrollers! Demand picked up quickly for the patrolman's invention which was nameless at first. Back in the seventies, the Jackson Hole ski patrol used the nickname "croakies" when they couldn't think of a word (think "thing- amajig"), but it finally stuck on the first neoprene eyewear retainer ever invented. Croakies headquarters are still in Jackson Hole, Wyoming with our production in Bozeman, Montana. Our inspiration remains the same - to create eyewear retainers and accessories that provide comfort, style, durability, and functionality to active people of all ages. With the addition of men's and women's belts into Croakies accessory line-up, Croakies now offers something for everyone. Croakies products are sold by retailers throughout the United States and in over 30 countries around the world. They've even been used OUT of this world – Croakies became standard issue on the Space Shuttle in 1990.
Waterworks-Lamson ReelsThe Waterworks-Lamson is unique among fly fishing companies. We are not a machine shop selling reels, we are not a marketing company importing products from overseas. Our focus is exclusively on fly fishing products, our expertise and experience is in product design, and we are committed to the highest standards of domestic manufacturing.
William JosephOutstanding innovation, manufacturing and design are the elements that each William Joseph fly fishing product embodies. Used around the world by professionals and seasoned outdoorsman alike, William Joseph is setting the benchmark.
Cripsi FootwearCrispi Footwear is a rare example of a perfect balance between TECHNOLOGY and TRADITION. Crispi is the dream of a man whose small Italian company has become a world leader in all of its production niches. Crispi is simply driven by passion. The goal is to produce top quality footwear, and Crispi does this in model after model. Crispi caters to a market of “specialists”, because it concentrates on producing niche items, to better exploit the technology and know-how acquired over the years. Hence, the diverse Crispi ranges: TELEMARK, of which Crispi is the world champion; PARAGLIDING, which offers a patented system to ensure maximum ankle protection during the landing phase; HUNTING products born of in-depth research into specific use materials such as A.B.S.S.(Ankle Bone Support System), D.T.L. (Dual Tech Lining) and C.S.F. (Crispi Skeleton Frame); the MILITARIA segment, which supplies special forces in a number of countries in the world; ALTA MONTAGNA, and TREKKING which makes available to all mountain and outdoors lovers the experience and technology acquired in all these diverse sectors.
SurefireThe SureFire name is synonymous with excellence in hand-held illumination tools. Superior quality, built for the Military, Law Enforcement, Outdoor and Everyday Carry.
BurtonStanding sideways since 1977. Burton built the world's first snowboard factory. It is the largest snowboard brand in the world. Burton products are marketed worldwide in over 4,348 stores; 1,536 of those stores are located in the United States. In 2003 Burton allowed several online companies to sell Burton products over the internet. For years Burton had only been available through stores locally, but Burton felt that an online presence would allow buyers to have an alternative instead of turning to another brand.
MSRFor 40 years, the MSR brand has stood for cutting-edge backcountry-gear engineering. Our passionate fusion of mountaineering and engineering has led to a succession of groundbreaking products—from stoves, tents, and snowshoes to cookware, water filters, purifiers and camp towels—that have revolutionized the outdoor industry. That’s why MSR gear has been taken on expeditions around the world, standing up, time and time again, to the most demanding situations imaginable.
BenelliWhether you’re looking for a 12-gauge shotgun, a 20-gauge shotgun, a pump shotgun, or a specialty model, Benelli shotguns are simply perfect. Benelli offers the world's largest selection, with more than 120 different models to choose from. Every shotgun Benelli makes delivers cutting-edge innovations in design, technology and manufacturing.
TevaIt's been 25 years since we took our first step into the Grand Canyon, and not a moment has gone by that Teva® (that's "teh'-vah," not "tee-vah") hasn't been hard at work developing products that enable and encourage your adventure. Of course, given our heritage, we have an obsession with water, and our passion lies in identifying and enhancing the areas in which water effects an adventure. To us, water presents a paradox. It is the source of a year-round playground, but it simultaneously poses a year-round problem. Anyone who has ever slipped on a patch of ice or been forced to deal with soaking wet socks can attest to this duality.
Freedom ArmsDedicated to maintaining the stringent standards needed to achieve uncompromising quality and reputation, the craftsmen at Freedom Arms power the success of our product line.
Eagle CreekEagle Creek was born in the San Jacinto Mountains of California where Steve and Nona Barker ran a retail store called Mountain People. In 1975, they decided to put their energy full-time into pack manufacturing and began with a 1500 square foot warehouse in Solana Beach, California. Since the beginning, innovation, durability and craftsmanship have been an integral part of the brand's DNA. Today, Eagle Creek offers a full spectrum of travel solutions and can outfit any traveler for any adventure.
Visit Eagle Creek @ www.eaglecreek.com/home130906b?utm_expid=1488930-12.Xa6ZcLybRfqyrlLy54qPiw.1&utm_referrer=http%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D1%26ved%3D0CE0QFjAA%26url%3Dhttp%253A%252F%252Fwww.eaglecreek.com%252F%26ei%3DxRs2Ut7hOMK6igKC_4Fg%26usg%3DAFQjCNGz8Kxcqy79lasCtgMEbaFOT8Zsug%26bvm%3Dbv.52164340%2Cd.cGE
ScarpaInnovation and tradition share equally deep roots at SCARPA, which today remains a family owned company with its headquarters and performance footwear manufacturing facilities in the same regions of northern Italy where it got its start in 1938.
LekiLEKI products are developed and designed in Swabian Kirchheim/Teck. The poles are manufactured in our own production facilities in the Czech Republic in accordance with state-of-the-art, environmentally-friendly methods. With passion and highly-qualified employees with many years of experience, LEKI has the goal of producing unbeatable products. Combining safety and comfort with an appealing design is our priority. The continuous exchange of ideas with experts and professional athletes helps us take full advantage of all different types of know-how.
DakineBacked by a pro team roster that includes some of the world's top action sports athletes, DAKINE has been an industry leader in action sports accessories for over a quarter of a century. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories for guys and girls.
Ex OfficioTraveling, whether you seek different cultures, epic scenery or the thrill of the unknown opens your mind to the wonders of the world. We at ExOfficio celebrate the traveler by crafting garments that allow you to experience the world unhindered. ExOfficio was born in 1987 when our founders discovered the need for technical apparel that performs as gear. They engineered a shirt with the functionality of a fly-fishing vest, built-in ventilation, and the construction of a dress shirt. Today, we put the same thought into every detail for garments that will enhance any adventure. In 25 years we have gone farther than we ever thought possible while remaining true to our original mission. You often have to return to a familiar place to realize the wonderful and sometimes unexpected ways you grew from your travels.
PlatypusIn 1972, Jim and Neil filed for a patent, and within two years we began production of Therm-a-Rest pads—the world’s first self-inflating mattress, and Cascade Designs, Inc. was born. Today Cascade Designs offers a wife variety of outdoor products. Today, we’re fortunate to remain a private, family-owned company that has grown to be one of the most respected outdoor equipment manufacturers in the world. Through the acquisition of strong companies with superior products and shared visions, and by sticking to the same fundamental principles we were founded upon: providing relevant and innovative products, exceptional quality, and service that exceeds your expectations.
KatadynKatadyn offers a wide variety of water filtration and purification products suitable for any need. This allows outdoor enthusiasts and travelers to take along products for making their own drinking water when preparing their trips.
Bear ArcheryFred started Bear Archery during the Great Depression. The company flourished with his passion for bow hunting and bow craftsmanship. Over the years, the Bear name gained legendary status as a mark of quality, continually furthered by Fred's dedication to advances in design and workmanship. Today, Bear craftsmen build on Fred's contribution to the sport by their commitment to his original vision: to bring you quality products that perform well above price. This is what Fred Bear stood for, and it is what Bear Archery will always stand for. In simplest terms, it's all about the hunt. Your hunt.
Victorinox Swiss ArmyWhen my great-grandfather Karl Elsener opened a cutlery workshop to deliver a soldier knife to the Swiss army in 1884, he had a revolutionary idea in mind. He was looking for a compact and sturdy knife, which offered many functions combined in a single tool. What he invented has long become a legend: the Original Swiss Army Knife. Over the years, both customer needs and technology have changed. The Swiss Army Knife has evolved by responding to these needs, while remaining an essential tool our clients can rely on.
SIG SauerSIG SAUER® world renowned firearms are the weapons of choice for many of the premier global military, law enforcement and commercial users. High quality, ultimate reliability and unmatched performance have always been hallmarks of the SIG SAUER brand. In the USA, nearly 1 in 3 law enforcement professionals use SIG SAUER firearms. “We are proud that many elite military and government forces including the U.S. Navy Seals, the Federal Air Marshals, the Department of Homeland Security and the U. S. Coast Guard carry SIG SAUER firearms”, said Ron Cohen, President and CEO of SIG SAUER.
Gore-TexThe origin of waterproof and breathable GORE-TEX® outerwear, footwear, and gloves starts with five little letters: ePTFE. ePTFE, or expanded polytetrafluoroethylene, was created by Bob Gore in 1969 when he rapidly stretched PTFE under certain conditions. The result was an incredibly strong, microporous material with an amazing list of characteristics including low water adsorption and good weathering properties. By 1978, GORE-TEX® fabric was introduced and the world met the first truly waterproof, breathable outerwear. Thanks to our commitment to innovation and creativity, waterproof and breathable GORE-TEX® products have continued to improve and evolve to keep in step with the changing needs of our customers. The basic hallmarks that make our outerwear, footwear, and gloves the choice of serious professionals and casual outdoor enthusiasts alike remain, however: The GORE-TEX® membrane:The secret of GORE-TEX® products -- which are both completely waterproof and completely breathable at the same time -- lies within its our revolutionary bi-component membrane. The membrane contains over 9 billion microscopic pores which are approximately 20,000 times smaller than a drop of water, but 700 times bigger than a molecule of moisture vapor. So while water in its liquid form cannot penetrate the GORE-TEX® membrane, as moisture vapor it can easily escape. Waterproof, windproof and breathable:The GORE-TEX® membrane makes garments durably waterproof, windproof and breathable so that you stay dry and comfortable. Durable:Waterproof and breathable GORE-TEX® outerwear is made of the very toughest fabrics and is thoroughly tested to guarantee performance even after serious wear and tear. Easy care: Just because it’s high tech doesn’t mean it has to be high maintenance. GORE-TEX® fabric is extremely easy to take care of and won’t lose its effectiveness even after repeated washing.
MountainsmithMountainsmith was founded in 1979 by legendary outdoorsman Patrick Smith and was born of a need for seriously durable gear that could withstand the rigors of backcountry pursuits in the Rocky Mountains of Colorado. His initial product innovation was the world’s first fully rigid backcountry ski sled to haul massive loads of gear effectively and efficiently through the harsh Colorado winter wilderness. Soon after, Patrick Smith came up with the iconic lumbar waist pack to effectively carry gear while backcountry skiing and secured the first patent for a lumbar pack, US PAT #5529230, using our Delta Load Compression system which carries on into the present day within a variety of our packs and classic lumbars.
Backcountry Access is a privately held company founded in 1994 by Bruce (“Bruno”) McGowan and Bruce (“Edge”) Edgerly. We currently have about 45 employees, not to mention our reps and distributors. Our headquarters is at Valmont and Foothills, in Boulder, Colorado, at the foot of the Rocky Mountains. Like many innovative companies, we have humble beginnings (Bruno’s garage). At BCA, our mission is to save lives, not just pump products. As a leader in our industry, we need to be responsible about sending people into the backcountry. They need to be equipped not just with products, but with education. That’s why we’ve invested so much in research and education.