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What you wear in Jackson Hole can be important, but not for the reasons you might think.

We have the largest selection of performance apparel in Jackson Hole, including specialty clothing for hunting, fishing, layers and outerwear for warmth and for protection against the sudden changes in mountain weather, sun exposure and exertion.

Because we live in Jackson, our selection emphasizes Grass Roots apparel (made in the US), Wyoming related (brands originated or made in Wyoming) and ethically manufactured apparel. Ask our apparel experts for the help in selecting the right clothing for you and check our gear guides to match your apparel to your selected activity.)

Of course, if you want to dress like a local, we can help there too.